Perfume Shopping and Reviews from Italy Trip (Rome and Florence – November 2025)

Discovering the Art of Perfume: A Journey Through Italy’s Renowned Perfumeries

Exploring the world of fragrances is a captivating experience that combines history, artistry, and personal expression. During our recent trip to Italy in November 2025, we immersed ourselves in the local perfume scene across Rome and Florence, visiting several distinguished perfumeries and boutique stores. This journey was not just about purchasing fragrances but about experiencing the craftsmanship and unique scents that each shop offered.

Our Approach to Perfume Discovery

As enthusiasts with a penchant for broadening our scent collections—favoring sophisticated notes over overly floral profiles—we prefer to explore perfumes independently. We find that self-guided sampling allows us to truly savor fragrances without the pressure of salespeople or immediate purchase decisions. Our tastes lean towards warm vanillas, woody notes, and subtle, elegant compositions, though we’re continually exploring new aromas.

In selecting our stops, we prioritized shops featuring local or Italian brands we hadn’t encountered in the United States, with a particular interest in authentic regional scents. Price details, available on each store’s website, were outside the scope of our focus; instead, we pursued the essence of the experience.

Current Fragrance Favorites

To contextualize our preferences, here’s a snapshot of some of our current favorite perfumes:

• Her (30 years old, Female): Jo Malone Scarlet Poppy, Diptyque Eau Duelle, Nishane Ani, Xerjoff Lira, Xerjoff Dama Bianca, Guerlain Angelique Noire, Guerlain Mon Guerlain, MFK Gentle Fluidity Gold, Clinique Happy, Aqua di Parma Mandorlo di Sicilia
• Him (30 years old, Male): Baikal Leather Intense, Tom Ford Tobacco Vanille, MFK Grand Soir, Nishane Hacivat, Bleu de Chanel, Creed Aventus, Acqua di Parma Colonia Intensa

Perfume Journeys: Rome and Florence

Rome: Profumum Roma

Our sole stop in Rome was at Profumum Roma—a store that initially seemed intimidating due to mixed reviews and a more guided shopping experience. However, we’re glad we ventured inside. The staff adopted a personalized approach, asking about our scent preferences and offering to spray several samples without revealing their names immediately. This curated sampling made for an engaging exploration. Our top picks included:

• Arso (Husband)
• Gioiosa (Me)
• **Dol